Ralph Lauren labels

Since Ralph Lauren's first brand, Polo, was launched in 1967, the company has expanded to include a variety of luxury brands. They include:


Clothing for men:

• Purple Label: Launched in 1994, this is Ralph Lauren's signature, and highest end, men's line, with classic, traditionally British styling. It includes ready-to-wear suits and sport coats (made by St. Andrews and Cantarelli), dress shirts, sportswear, accessories, and footwear, as well as a collection of made-to-order suits, sport coats, shoes (made by British company Edward Green), dress shirts, exotic skin luggage, small leather goods, and jewelry. Purple Label is only available in Ralph Lauren stores and the company's online store

• Black Label: Black Label for men tends to have a more modern, Italian cut to its suits, sport coats (made by Raffaele Caruso), dress shirts, and sportswear, with higher armholes and a slimmer silhouette. Black Label was started in 2005 and is also only available in flagship Ralph Lauren stores, the company's online store and selected high-end department stores.

• Polo Ralph Lauren: His first brand for men, and also the most widely available. This 'blue label' line spans from tailored clothing (ready-to-wear and made to measure), sportswear, accessories (including luggage) to small leather goods. Available at many department and specialty stores as well as Ralph Lauren stores and the company's online store.

• Polo Golf: A sporty collection catering to golfers since 1987 and often featuring celebrity golfers as advertising models.

• Polo Denim: A 2007 re launch of the Polo Jeans Co. line of 1996. Denim basics available online and in department stores.

• Lauren Ralph Lauren: Basics and suiting. Divided into Green and Silver (slightly slimmer cuts) Label. Available primarily through department and outlet stores, and not at RL stores or ralphlauren.com.

• Ralph by Ralph Lauren: This label offers suits, sport coats, dress trousers and suit vests.



Clothing for women

• Collection: The highest end clothing line for women (also carries a purple tag), as seen in his runway shows. Includes classic eveningwear, tailored blazers, outerwear, sportswear, handbags, and accessories.

• Black Label: An extension of the Collection line, with modern, high-end casual and semi-formal women's wear.

• Blue Label: Introduced as Blue Label in 2002. Similar in price point and styling to the Polo men's line; has classic American styling. Knit polo-style shirts with the Polo pony are part of the Blue Label line. Blue Label is available exclusively through Ralphlauren.com and through Polo Ralph Lauren stores, including factory outlet stores.

• Lauren Ralph Lauren: Less pricey versions of Blue Label styles. Available at Ralphlauren.com and higher-end department stores. Available in Plus sizes.

• RALPH by Ralph Lauren: A now discontinued line for younger women, created in 1999. Described in the history section of the company's web site as: "RALPH is the daughter of the Lauren woman—reasonably priced Ralph Lauren clothes for young women who want to be part of the lifestyle."

• Ralph Lauren Golf: Golf attire collection for women. Launched in 1998.

• Lauren Jeans Co.: The casual version of Lauren Ralph Lauren. Denim and casual basics available at Ralphlauren.com and in department stores.

• Create your own: A special collection of shirts, polos and hats as part of the Polo or Blue Label lines that can be monogrammed and individually arranged in terms of color and embroidery. Available at ralphlauren.com since 2003.



Clothing for children

• Ralph Lauren Children and Baby: Subdivided into Boys (sizes 2-7 and 8-20), Girls (sizes 2-6x and 7-16) and Baby (Layette and Infant, newborn to 24 months, boys and girls). Available at RL stores, ralphlauren.com and better department stores.



Home

• Ralph Lauren Home: A luxury home furnishings and accessories line, including furniture (manufactured by Henredon Furniture Company), fabrics, tabletop, decorative accessories, bedding, bath, and paint. Sold to the trade and in Ralph Lauren stores, the company's online store as well as in select department stores.

• Lauren Home: An upscale home brand carries only tabletop, accessories, bedding, and bath. Sold primarily through department stores.

• Ralph Lauren Paint: Featuring more than 500 colors, interior paint is offered under this label at ralphlauren.com, The Home Depot and selected specialty retailers.



Fragrances

Polo Ralph Lauren corporation has launched various fragrances and related body care products for men and women since 1978. The products are manufactured under license by L'Oreal.




Men's fragrances Women's fragrances Men's and women's fragrances

• Polo (1978)

• Chaps and Chaps Musk (1979 and 1985)

• Monogram (1985) [discontinued]

• Polo Crest (1991) [discontinued]

• Extreme Polo Sport (1998) [discontinued]

• Polo Blue (2002)

• Romance Silver (2003)

• Purple Label (2003)

• Polo Black (2005)

• Double Black (2006)

• Polo Explorer (2007)

• Polo Modern Reserve (2008) • Lauren (1978)

• Ralph (2000) and its variations: Cool, Hot, Rocks, Wild (2004, 2006, 2006, 2008)

• Glamorous (2001)

• Ralph Lauren Blue (2003)

• Lauren Style (2004)

• Pure Turquoise (2005)

• Notorious (2008)

• Love (2008) • Safari (women 1990, men 1992)

• Polo Sport (1996)

• Romance (women 1998, men 1999)