Hugo Boss labels

BOSS (90.1% of 2008 sales)


• BOSS Black is the company's original line focused on business attire, which now offers clothing for both men and women

• BOSS Selection is the company's high-end menswear line launched in 2005

• BOSS Orange is the company's primary line for casuals and leisurewear for men and women

• BOSS Green is the company's line of more fashionable, sporty menswear

• HUGO (9.9% of 2008 sales) the trendier HUGO line offers both men's and women's clothing. The company describes the line as having an "unconventional and avant garde fashion".

Annual Income Data, millions USD[10]


2005 2006 2007 2008

Menswear Sales $1,511.1 $1,673.2 $1,949.9 $2,155.7

Women’s wear Sales $119.1 $203.5 $286.1 $322.3

Total Sales $1,630.2 $1,876.7 $2,236.0 $2,478.0

Cost of Goods Sold

$743.5 $832.0 $1,004.8 $992.9

Operating Income

$202.8 $231.4 $301.8 $279.4

Menswear Net Income $132.1 $151.7 $192 --

Womenswear Net Income $2.6 $9.8 $19.2 --

Total Net Income

$134.7 $161.5 $211.1 $164.6