Trends 2010

Fashion Trends: Autmn/ winter 10


(http://www.squidoo.com/Fall-winter-2009-2010-trend-forecast)

At this current time, it is unlikely that any designer is not thinking about the recession, how it can influence the brand, whether it can be incorporated into the collection and how it can influence buying behaviour. These 6 points are trends that need to be thought about in the next season.

1. Lower price points. From online shops to brick and mortar stores everyone is lowering their price point. £100 garments or even £60 garments aren't doing so good. Companies who have reduced prices seem to be doing better. Large department stores are lowering the price points on garments but they are still carrying the big names like Affliction and Ed Hardy but just at a lower price point.

2. Out with the bling bling. "No one wants to look like they have money," I was told. People feel guilty when they shop and buy flashy clothing. So the trend is for more subdue and subtle aesthetics.

3. Cleaner aesthetics. There will always be a demand for graphic shirts; buyers are going for cleaner aesthetics.

4. People still want to go shopping. Shopping is like a drug for most women and in our capitalist society there is a sense of gratification when we own something new. Ever notice how complete you feel when you go out shopping and come back with something, anything! It makes you feel like your time wasn't wasted. Well people are still shopping and still want to shop.

5. Mix of high end and low end. People are pairing high and low end pieces together. People are dressing up in thousand pound leather jackets with £300 dollar jeans and £8 American Apparel tee. This may not be caused by the recession and have been happening before the recession but with what is happening, it is surely accelerated the trend.

6. Eco conscious. You hear on the news, the radio, all over the internet, eco is not a fad and is here to stay. But those who are doing eco right are the established brands that added elements of eco to their collection. They come from a fashion focused approach. This season the eco movement have gain popularity as people are seeing it from a new angle. Instead of being eco to save the planet, people want to be self-sustainable. They are conserving energy and spending less on material goods. Even with fashion they are looking for items that will last and they can wear a longer period of time.